"Conscience. What a thing. If you believe you got a conscience it'll pester you to death. But if you don't believe you got one, what could it do t'ya? Makes me sick, all this talking and fussing about nonsense."
-- Dobbs (Humphrey Bogart) - The Treasure of the Sierra Madre (1948)
Sometimes when folks are trying to run you out of town on a rail the best thing you can do is start leading the parade.
The guy from Cupertino (hint that's Steve) made a bold move in that direction with his Manifesto posted on the Apple web site.