Alex Pettyfer is quite a discovery, he really holds the screen playing Alex Rider doesn't he?
"If you look at the trailer, when the teacher says 'Alex Rider have you prepared something for us?' and he looks up and says 'yes sir', there is so much going on in that face at that little moment. It's the first moment in the film, I always used to say when we were on the set that the audience will love or hate it at that moment. That's when they'll decide if they're going to enjoy the film, when they first see the boy playing Alex Rider and the first thing he does.